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Peso Pluma

Singer, songwriter and record-label executive

Born 1999

Peso Pluma is the stage name of Hassan Emilio Kabande Laija, a Mexican singer and songwriter born in Zapopan, Jalisco, on June 15, 1999. His professional releases began in 2020: Disco En Vivo arrived in February, followed by the studio album Ah y Qué? in April. The project initially developed around a group, with him providing its voice. He grew up in Guadalajara and spent time with family in Culiacán. His uncle Arturo helped introduce him to corridos during drives together. Rap and reggaeton were early interests; hearing Ramón Massiaca play guitar encouraged his own interest in the instrument. After high school, he chose to pursue music rather than enrol at university, writing and singing with friends while learning to accept his distinctive voice. Schooling included Corbett Junior High and Clemens High in Schertz, according to district-confirmed reporting. Guitar and songwriting gave him a way to communicate feelings he had struggled to express directly. In his interview with Cat Cardenas, he recalled teaching himself the instrument as a teenager and developing songs with his cousin. Those beginnings shaped a performer whose rasping voice and regional Mexican arrangements would later reach listeners far beyond his home region. His cousin Tito became a writing collaborator, while Peso increasingly interested himself in production and the contributions of the musicians around him. Spotify’s RADAR interview describes a childhood in which sport initially held more interest than music, before playing guitar with friends became a serious pursuit. His stated influences span regional Mexican music, reggaeton and American rap. Efectos Secundarios followed his first studio release. The 2022 collaboration El Belicón with Raúl Vega brought wider attention; his cousin Roberto “Tito” Laija wrote the song. Ella Baila Sola, with Eslabón Armado, became an international breakthrough in March 2023. Génesis followed that year, then Éxodo in June 2024. The latter deliberately paired regional Mexican material with an urban side, extending collaborations across reggaeton and hip-hop. Alongside performing, Peso serves as CEO and A&R for Double P Records, working with its signed talent on writing and production. The label also gave him a place to develop an identity beyond the stage. Paula Mejía’s studio interview describes Double P’s offices and his relationship with executive George Prajin. The conversation connects his childhood musical surroundings with the work of managing a growing career, rather than presenting the international breakthrough as an overnight arrival. His 2025 Esquire interview revisited the boxing-related origin of his stage name and his enthusiasm for the sport. It also considered the difference between the public performer and life outside music, showing an artist still interested in exploring new collaborations while carrying the pressures of international recognition. Génesis won the 2024 Grammy for Best Música Mexicana Album (Including Tejano). Éxodo received a nomination in the same category in 2025. In May 2026, he discussed Mexican musical identity and football with Dazed after completing a North American tour with Tito Double P. The interview framed his international audience as an extension of his cultural background, alongside a continuing interest in the game he knew growing up. In September 2026, he attended Luar’s spring/summer 2027 show in Queens. GQ’s accompanying interview also identified DINASTÍA as his 2025 release. Apple Music’s catalogue lists DINASTÍA DELUXE among his 2026 releases.

Verified identityCore facts checked against named sources.

Keep exploring

Connected people

ConnectionTito Double PCousin and songwriting collaborator.

ConnectionGeorge PrajinExecutive involved in Double P Records.

ConnectionEslabón ArmadoCollaborators on Ella Baila Sola.

Official records · wins and honours

Awards & Honours

Selected recognition linked to the awarding organisation or primary record.

2025
Grammy AwardsNomination
Nomination — Best Música Mexicana Album (Including Tejano)
Éxodo
Official record
2025
Billboard Latin Music AwardsIndustry honor
Vanguardia
Peso Pluma
Official record
2024
MTV EMACompetitive win
Best Latin
Peso Pluma
Official record
2024
Grammy AwardsCompetitive win
Best Música Mexicana Album (Including Tejano)
Génesis
Official record
2024
Latin Grammy AwardsNomination
Nomination — Record of the Year
Igual Que Un Ángel
Official record
2024
Latin Grammy AwardsNomination
Nomination — Best Urban Song
Qlona
Official record
2024
Latin Grammy AwardsNomination
Nomination — Best Contemporary Mexican Music Album
Génesis
Official record
2024
Latin Grammy AwardsNomination
Nomination — Best Reggaeton Performance
Qlona
Official record
2024
iHeartRadio Music AwardsCompetitive win
Regional Mexican Artist of the Year
Peso Pluma
Official record
2024
iHeartRadio Music AwardsCompetitive win
Regional Mexican Album of the Year
Génesis
Official record
2024
iHeartRadio Music AwardsCompetitive win
Regional Mexican Song of the Year
Ella Baila Sola
Official record
2024
iHeartRadio Music AwardsCompetitive win
Best New Artist, Regional Mexican
Peso Pluma
Official record
2023
BillboardCompetitive win
Artist of the Year, New
Peso Pluma
Official record
2023
BillboardCompetitive win
Hot Latin Song
Ella Baila Sola
Official record
2023
BillboardCompetitive win
Vocal Event
Ella Baila Sola
Official record
2023
BillboardCompetitive win
Hot Latin Songs Artist, Male
Peso Pluma
Official record
2023
BillboardCompetitive win
Streaming Song
Ella Baila Sola
Official record
2023
BillboardCompetitive win
Regional Mexican Artist, Solo
Peso Pluma
Official record
2023
BillboardCompetitive win
Regional Mexican Song
Ella Baila Sola
Official record
2023
BillboardCompetitive win
Songwriter of the Year
Peso Pluma
Official record
2023
Billboard Music AwardsCompetitive win
Top Latin Song
Ella Baila Sola
Official record
2023
MTV EMACompetitive win
Best New
Peso Pluma
Official record

Nomination — Best Música Mexicana Album (Including Tejano)

Vanguardia

Best Latin

Best Música Mexicana Album (Including Tejano)

Nomination — Record of the Year

Nomination — Best Urban Song

Nomination — Best Contemporary Mexican Music Album

Nomination — Best Reggaeton Performance

Regional Mexican Artist of the Year

Regional Mexican Album of the Year

Regional Mexican Song of the Year

Best New Artist, Regional Mexican

Artist of the Year, New

Hot Latin Song

Vocal Event

Hot Latin Songs Artist, Male

Streaming Song

Regional Mexican Artist, Solo

Regional Mexican Song

Songwriter of the Year

Top Latin Song

Best New