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Peso Pluma

Singer, songwriter and record-label executive

Born 1999

Peso Pluma is the stage name of Hassan Emilio Kabande Laija, a Mexican singer and songwriter born in Zapopan, Jalisco, on June 15, 1999. His professional releases began in 2020: Disco En Vivo arrived in February, followed by the studio album Ah y Qué? in April. The project initially developed around a group, with him providing its voice. He grew up in Guadalajara and spent time with family in Culiacán. His uncle Arturo helped introduce him to corridos during drives together. Rap and reggaeton were early interests; hearing Ramón Massiaca play guitar encouraged his own interest in the instrument. After high school, he chose to pursue music rather than enrol at university, writing and singing with friends while learning to accept his distinctive voice. Schooling included Corbett Junior High and Clemens High in Schertz, according to district-confirmed reporting. Guitar and songwriting gave him a way to communicate feelings he had struggled to express directly. In his interview with Cat Cardenas, he recalled teaching himself the instrument as a teenager and developing songs with his cousin. Those beginnings shaped a performer whose rasping voice and regional Mexican arrangements would later reach listeners far beyond his home region. His cousin Tito became a writing collaborator, while Peso increasingly interested himself in production and the contributions of the musicians around him. Spotify’s RADAR interview describes a childhood in which sport initially held more interest than music, before playing guitar with friends became a serious pursuit. His stated influences span regional Mexican music, reggaeton and American rap. Efectos Secundarios followed his first studio release. The 2022 collaboration El Belicón with Raúl Vega brought wider attention; his cousin Roberto “Tito” Laija wrote the song. Ella Baila Sola, with Eslabón Armado, became an international breakthrough in March 2023. Génesis followed that year, then Éxodo in June 2024. The latter deliberately paired regional Mexican material with an urban side, extending collaborations across reggaeton and hip-hop. Alongside performing, Peso serves as CEO and A&R for Double P Records, working with its signed talent on writing and production. The label also gave him a place to develop an identity beyond the stage. Paula Mejía’s studio interview describes Double P’s offices and his relationship with executive George Prajin. The conversation connects his childhood musical surroundings with the work of managing a growing career, rather than presenting the international breakthrough as an overnight arrival. His 2025 Esquire interview revisited the boxing-related origin of his stage name and his enthusiasm for the sport. It also considered the difference between the public performer and life outside music, showing an artist still interested in exploring new collaborations while carrying the pressures of international recognition. Génesis won the 2024 Grammy for Best Música Mexicana Album (Including Tejano). Éxodo received a nomination in the same category in 2025. In May 2026, he discussed Mexican musical identity and football with Dazed after completing a North American tour with Tito Double P. The interview framed his international audience as an extension of his cultural background, alongside a continuing interest in the game he knew growing up. In September 2026, he attended Luar’s spring/summer 2027 show in Queens. GQ’s accompanying interview also identified DINASTÍA as his 2025 release. Apple Music’s catalogue lists DINASTÍA DELUXE among his 2026 releases.

Verified identityCore facts checked against named sources.

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Connected people

ConnectionTito Double PCousin and songwriting collaborator.

ConnectionGeorge PrajinExecutive involved in Double P Records.

ConnectionEslabón ArmadoCollaborators on Ella Baila Sola.

Selected career chronology

Credits Index

Major screen, stage, music, sport or broadcast work. This is a selected public-career index, not a complete employment history.

Year	Title	Medium	Role	IMDb
2020	Disco En Vivo	album	Performer	—
2020	Ah y Qué?	album	Performer	—
2021	Efectos Secundarios	album	Performer	—
2022	Sembrando	EP	Performer	—
2022	El Belicón	music video	Performer	IMDb
2023	Génesis	album	Performer	—
2023	Ojos Azules	music video	Performer	IMDb
2023	Tulum	music video	Performer	IMDb
2023	Plebada	music video	Performer	IMDb
2023	El Hechizo	music video	Performer	IMDb
2023	TikTok in the Mix	television film	Self — performer	IMDb
2023	Bellakeo	music video	Performer	IMDb
2023	Una bala	music video	Performer	IMDb
2023	Peligro	music video	Performer	IMDb
2023	La Chamba	music video	Performer	IMDb
2023	Bipolar	music video	Performer	IMDb
2023	Ex-Special	music video	Performer	IMDb
2023	Lady Gaga	music video	Performer	IMDb
2023	Quema	music video	Performer	IMDb
2023	Lagunas	music video	Performer	IMDb
2023	Bye	music video	Performer	IMDb
2023	77	music video	Performer	IMDb
2023	Rosa Pastel	music video	Performer	IMDb
2023	Ella Baila Sola	music video	Performer	IMDb
2023	Chanel	music video	Performer	IMDb
2023	La Bebe (Remix)	music video	Performer	IMDb
2024	Éxodo	album	Performer	—
2024	Hollywood	music video	Performer	IMDb
2024	Dos Días	music video	Performer	IMDb
2024	La Durango	music video	Performer	IMDb
2024	La Patrulla	music video	Performer	IMDb
2024	Se te nota	music video	Performer	IMDb
2024	Tommy & Pamela	music video	Performer	IMDb
2024	Sin Yolanda	music video	Performer	IMDb
2024	Teka	music video	Performer	IMDb
2024	Peso Completo	music video	Performer	IMDb
2024	Humo	music video	Performer	IMDb
2024	No son klle	music video	Performer	IMDb
2024	A tu manera	music video	Performer	IMDb
2024	La intención	music video	Performer	IMDb
2024	Rompe la dompe	music video	Performer	IMDb
2024	Igual Que Un Ángel	music video	Performer	IMDb
2024	Peso Completo	music video	Co-director	IMDb
2024	The Tonight Show: Drew Barrymore / Peso Pluma	television	Self — musical guest	IMDb
2024	Bandidos: El mapa	television	Soundtrack performer — Nueva Vida	IMDb
2024	La People II	music video	Performer	—
2025	DINASTÍA	album	Performer	—
2025	Alley Oop	music video	Performer	IMDb
2025	Rari	music video	Performer	IMDb
2025	Morena	music video	Performer	IMDb
2026	DINASTÍA DELUXE	album	Performer	—
2026	Last Breath	music video	Composer	IMDb