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Peso Pluma

Singer, songwriter and record-label executive

Born 1999

Peso Pluma is the stage name of Hassan Emilio Kabande Laija, a Mexican singer and songwriter born in Zapopan, Jalisco, on June 15, 1999. His professional releases began in 2020: Disco En Vivo arrived in February, followed by the studio album Ah y Qué? in April. The project initially developed around a group, with him providing its voice. He grew up in Guadalajara and spent time with family in Culiacán. His uncle Arturo helped introduce him to corridos during drives together. Rap and reggaeton were early interests; hearing Ramón Massiaca play guitar encouraged his own interest in the instrument. After high school, he chose to pursue music rather than enrol at university, writing and singing with friends while learning to accept his distinctive voice. Schooling included Corbett Junior High and Clemens High in Schertz, according to district-confirmed reporting. Guitar and songwriting gave him a way to communicate feelings he had struggled to express directly. In his interview with Cat Cardenas, he recalled teaching himself the instrument as a teenager and developing songs with his cousin. Those beginnings shaped a performer whose rasping voice and regional Mexican arrangements would later reach listeners far beyond his home region. His cousin Tito became a writing collaborator, while Peso increasingly interested himself in production and the contributions of the musicians around him. Spotify’s RADAR interview describes a childhood in which sport initially held more interest than music, before playing guitar with friends became a serious pursuit. His stated influences span regional Mexican music, reggaeton and American rap. Efectos Secundarios followed his first studio release. The 2022 collaboration El Belicón with Raúl Vega brought wider attention; his cousin Roberto “Tito” Laija wrote the song. Ella Baila Sola, with Eslabón Armado, became an international breakthrough in March 2023. Génesis followed that year, then Éxodo in June 2024. The latter deliberately paired regional Mexican material with an urban side, extending collaborations across reggaeton and hip-hop. Alongside performing, Peso serves as CEO and A&R for Double P Records, working with its signed talent on writing and production. The label also gave him a place to develop an identity beyond the stage. Paula Mejía’s studio interview describes Double P’s offices and his relationship with executive George Prajin. The conversation connects his childhood musical surroundings with the work of managing a growing career, rather than presenting the international breakthrough as an overnight arrival. His 2025 Esquire interview revisited the boxing-related origin of his stage name and his enthusiasm for the sport. It also considered the difference between the public performer and life outside music, showing an artist still interested in exploring new collaborations while carrying the pressures of international recognition. Génesis won the 2024 Grammy for Best Música Mexicana Album (Including Tejano). Éxodo received a nomination in the same category in 2025. In May 2026, he discussed Mexican musical identity and football with Dazed after completing a North American tour with Tito Double P. The interview framed his international audience as an extension of his cultural background, alongside a continuing interest in the game he knew growing up. In September 2026, he attended Luar’s spring/summer 2027 show in Queens. GQ’s accompanying interview also identified DINASTÍA as his 2025 release. Apple Music’s catalogue lists DINASTÍA DELUXE among his 2026 releases.

Verified identityCore facts checked against named sources.

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