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Peso Pluma

Singer, songwriter and record-label executive

Born 1999

Peso Pluma is the stage name of Hassan Emilio Kabande Laija, a Mexican singer and songwriter born in Zapopan, Jalisco, on June 15, 1999. His professional releases began in 2020: Disco En Vivo arrived in February, followed by the studio album Ah y Qué? in April. The project initially developed around a group, with him providing its voice. He grew up in Guadalajara and spent time with family in Culiacán. His uncle Arturo helped introduce him to corridos during drives together. Rap and reggaeton were early interests; hearing Ramón Massiaca play guitar encouraged his own interest in the instrument. After high school, he chose to pursue music rather than enrol at university, writing and singing with friends while learning to accept his distinctive voice. Schooling included Corbett Junior High and Clemens High in Schertz, according to district-confirmed reporting. Guitar and songwriting gave him a way to communicate feelings he had struggled to express directly. In his interview with Cat Cardenas, he recalled teaching himself the instrument as a teenager and developing songs with his cousin. Those beginnings shaped a performer whose rasping voice and regional Mexican arrangements would later reach listeners far beyond his home region. His cousin Tito became a writing collaborator, while Peso increasingly interested himself in production and the contributions of the musicians around him. Spotify’s RADAR interview describes a childhood in which sport initially held more interest than music, before playing guitar with friends became a serious pursuit. His stated influences span regional Mexican music, reggaeton and American rap. Efectos Secundarios followed his first studio release. The 2022 collaboration El Belicón with Raúl Vega brought wider attention; his cousin Roberto “Tito” Laija wrote the song. Ella Baila Sola, with Eslabón Armado, became an international breakthrough in March 2023. Génesis followed that year, then Éxodo in June 2024. The latter deliberately paired regional Mexican material with an urban side, extending collaborations across reggaeton and hip-hop. Alongside performing, Peso serves as CEO and A&R for Double P Records, working with its signed talent on writing and production. The label also gave him a place to develop an identity beyond the stage. Paula Mejía’s studio interview describes Double P’s offices and his relationship with executive George Prajin. The conversation connects his childhood musical surroundings with the work of managing a growing career, rather than presenting the international breakthrough as an overnight arrival. His 2025 Esquire interview revisited the boxing-related origin of his stage name and his enthusiasm for the sport. It also considered the difference between the public performer and life outside music, showing an artist still interested in exploring new collaborations while carrying the pressures of international recognition. Génesis won the 2024 Grammy for Best Música Mexicana Album (Including Tejano). Éxodo received a nomination in the same category in 2025. In May 2026, he discussed Mexican musical identity and football with Dazed after completing a North American tour with Tito Double P. The interview framed his international audience as an extension of his cultural background, alongside a continuing interest in the game he knew growing up. In September 2026, he attended Luar’s spring/summer 2027 show in Queens. GQ’s accompanying interview also identified DINASTÍA as his 2025 release. Apple Music’s catalogue lists DINASTÍA DELUXE among his 2026 releases.

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Connected people

ConnectionTito Double PCousin and songwriting collaborator.

ConnectionGeorge PrajinExecutive involved in Double P Records.

ConnectionEslabón ArmadoCollaborators on Ella Baila Sola.

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Latest Clippings

Current work, broadcasts and public milestones, each linked to the primary record used for publication.

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Latest Index

2026

NewsChecked against a primary source or trusted newsroom.

ScopeOnly attributable updates about Peso Pluma's work and public record.

News
At Luar’s show in Queens
GQ accompanies him to the spring/summer 2027 show in Queens.
17 Sept 2026Source checked
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News
A joint relationship statement
N+ reports his statement with Kenia Os confirming that their relationship ended.
8 Jun 2026Source checked
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News
Music, identity and football
After a North American tour with Tito Double P, he discusses the global reach of Mexican music with Dazed.
20 May 2026Source checked
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Award
Billboard honours his career
Telemundo’s coverage records the Vanguardia presentation at the October 23 ceremony.
24 Oct 2025Source checked
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News
A conversation beyond the stage
Esquire revisits his name’s boxing connection and life alongside an international music career.
21 Aug 2025Source checked
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News
A fragrance in his own words
The YSL ambassador names MYSLF Le Parfum in Hypebae’s interview.
17 Mar 2025Source checked
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News
Éxodo expands his musical range
He discusses the June 20 album’s regional Mexican and urban sides, collaborations, and Double P Records work.
21 Jun 2024Source checked
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News
Essentials
Balm, lotion and early listening appear in GQ’s transcript.
4 Jun 2024Source checked
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Award
Four iHeartRadio honours
The original coverage records regional Mexican artist, album, song and new-artist wins at the April 1 event.
2 Apr 2024Source checked
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Latest Index

At Luar’s show in Queens

A joint relationship statement

Music, identity and football

Billboard honours his career

A conversation beyond the stage

A fragrance in his own words

Éxodo expands his musical range

Essentials

Four iHeartRadio honours